We traveled to Brazil for the International Building Materials Fair, focusing on connecting with local contractors and building material distributors across Latin America. Driven by ongoing infrastructure investment, the region has strong demand for cost-effective building materials suitable for tropical climates.

At the booth, we focused on researching local project standards, logistics cycles, payment terms and end-user pain points. We discussed application solutions tailored to hot and humid tropical conditions with visitors. Many buyers from Brazil and neighboring South American countries showed great interest and arranged sample testing for further evaluation.

For Latin America, besides offline exhibitions, we use customs data to identify genuine importers, supported by targeted email and social media outreach to build long-term channels. We will follow up on all sample requests and product tests, optimize solutions for local conditions and build a solid presence in South America.